The Lateral Approach Series is about powerful management principles that produce results and bring out the best in people. A Lateral Approach, like a good pair of polarized shades, enhances conventional wisdom by applying new perspectives to common, day-to-day challenges. It is not that you cannot see your way through with conventional lenses, it is that, by viewing challenges and solutions through the prism of a Lateral Approach, you may become more effective and successful in whatever you do.

In a short story format, we present you with the essence of what we have learned from our corporate Mystics and our real world experiences. We recognize the importance of these distilled experiences. We also recognize that the people who work with you, whether as managers or as peers, may someday look to you as one of their sources of wisdom.